The luxury fashion brand Burberry has just passed the milestone of 10 million fans on the social network Facebook. A huge success which demonstrates the success of the brand in the field of communication.
10 million fans on Facebook and 700,000 followers on Twitter. This is the impressive score the Burberry brand has just passed. Success as communication experts explain the ability of the brand to create unique and original content on each of the social networks with constant links between the two, which fuels the desire of users to follow them on Twitter, like Facebook. In addition, as highlighted in the brand MailOnline, Christopher Bailey, creative director of the brand, does not skimp on communication with fans.
10 million fans on Facebook and 700,000 followers on Twitter. This is the impressive score the Burberry brand has just passed. Success as communication experts explain the ability of the brand to create unique and original content on each of the social networks with constant links between the two, which fuels the desire of users to follow them on Twitter, like Facebook. In addition, as highlighted in the brand MailOnline, Christopher Bailey, creative director of the brand, does not skimp on communication with fans.
He responds to his fans on such questions from Facebook or Twitter. "He is very involved," said Burberry MailOnline. "It gives people something new. This is a direct and personal to them.". Policy directly facing the fans - and therefore potential customers - in contrast to elitism practiced by most of the haute-couture. The result: people like Burberry and follow diligently the new brand.
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